Keep your hair vibrant and healthy by using milk_shake color maintainer shampoo. This shampoo has been specially designed to hydrate hair and protect against color fade. Contains natural milk protein that conditions and repairs within hair’s cortex and cuticles, making it manageable, soft and vibrant. Integrity 41® ingredients maintain hair color for longer. milkshake color maintainer shampoo is perfect for everyday use, resulting in smoother, softer hair that is easier to control. For best results, combine with milkshake color maintainer conditioner.