Goldie Locks Brilliant Blonde Purple Shampoo

Powered by a brightening complex of purple yam, blueberry, and sunflower seed oil, this toning shampoo neutralizes yellow and brassy tones while actually adding luminosity. The result? A purple shampoo for blonde, gray, and platinum hair that looks brighter and radiant, and feels soft, silky, and touchable.

Why it belongs in your ritual

• Neutralizes brass and yellow without a gray or dingy cast
• Hydrates and softens as it cleanses, never drying
• Brightens blonde, platinum, gray, and silver tones for true radiance
• A toning shampoo gentle enough for regular use, unlike harsh alternatives

Extension-safe and keratin-treatment friendly.

Perfect for: blonde, gray, platinum, silver, or highlighted hair that needs toning.